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The problem

Readers moved between many apps and sites to reach the news they care about, with no tools to understand stories quickly or filter content.

What we did

We designed an app that gathers news, opinion and media from many sources, with smart summaries, tone analysis and a fully personal experience.

The result

A fast, personal reading experience that gives users full control over what they read and how.

02Challenge: content overload and scattered sources

As news sources and languages multiplied, the client needed an app that gathers content in one place and helps readers reach what matters quickly, while always crediting the original source.

Before the project

  • News scattered across many sources and platforms.
  • Hard to filter content by interest, country and language.
  • No tools to understand a story quickly or judge its tone.

03A smart, personal news experience

An app that combines smart aggregation, personalisation and social interaction in a smooth experience.

  • Multi-source aggregation

    News, opinion and media from many sources, linking back to the original source, with detailed categories.

  • Smart summaries & analysis

    One-tap story summaries and tone analysis (positive, neutral, negative).

  • Full personalisation

    Choice of sources, categories, language and country, font size, 7 colour themes and a “My news” feed.

  • Engagement & community

    Comments and replies, reactions, sharing, archive and saved items, stories and today’s trending.

Also included

  • Sign-in with Google, Apple, Facebook, X or email, with code verification
  • Advanced search with filters (continent, country, source, category, time period)
  • Opinion section, columnists and author pages
  • Media and video
  • Trending hashtags
  • Push notifications
  • Onboarding screens that explain the features
  • Arabic and English interface

Delivery phases

  1. 01Research and user analysis
  2. 02UX and interface design
  3. 03Development and news-source integration
  4. 04Adding smart summaries and analysis
  5. 05Testing and app-store launch

04How does the system fit together?

iOS app
Android app
Content aggregation APIs
Multiple social sign-in
News aggregation engine
Smart summary service
Content tone analysis
Notifications

05Faster reading and more engagement

The app delivers a personal news experience that saves readers time and keeps them connected to the content.

We measure success through engagement and user retention.

MeasureHow we measure
Average session lengthApp analytics
Summary usage rateSummarised stories ÷ stories read
30-day user retentionApp analytics

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  2. We get back to you within one working day.
  3. We agree the next step together: a meeting or a demo.

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